Every great non-profit understands the importance of marketing its charity auction fundraisers, and Autograph Store Charity Fundraising is here to help many of those great organizations bring their fundraising ideas to life. As the world continues to make advances technologically, we’d like to highlight three important social media outlets to consider using when planning your next auction fundraiser.
Despite the initial buzz and anticipation that’s built up around Google+, it appears this network will still take some time before it comes anywhere near overthrowing the more well-established networks, like Facebook and Twitter. But remember, Google is a powerhouse on the Web, so now’s a perfect time to get your organization started with an entity page. Cool, new features from Google+, like video hangouts and “circles” won’t fly under the radar for long. Since it’s synced up with Google Calendar, Google Docs, and other unique Google-operated programs, Google+ may prove to be a very effective and useful outlet in due time.
If you’re trying to spread the word about your upcoming charity auction, what more could you ask for than real-time updates? Twitter constantly features live streaming updates to let the entire world know exactly where you are, what you’re doing, what you’re thinking, and so on. A great way to get the buzz going around the community is to promote your event on Twitter through daily posts highlighting all of the great fundraising ideas you’ve incorporated into your event. This will be sure to engage your potential attendees, as well as boost attendance and anticipation as the date draws closer.
Last, but certainly not least… Over 500 million users are on Facebook every day, which means this is your ultimate opportunity to promote your organization’s next major charity auction. By creating Facebook groups, events, and fan pages for your organization, you can easily draw attention toward any upcoming events you have planned. Facebook is constantly striving to create the ultimate social networking platform, and there is absolutely no reason why you shouldn’t use it to help your event reach it’s maximum potential.
We hope these helpful hints on implementing social media into your event promotion plan prove useful. Utilize these unique (and free!) resources to get the most out of your latest and greatest fundraising ideas, and don’t forget to add Autograph Store Charity Fundraising to your circles on Google+, follow us on Twitter and become a fan on Facebook!
By Devin Noonan, Social Media Coordinator